I just love it when someone puts together statistics like this. Josef Adalian and Marisa Woocher at Vulture published a really interesting study, and cool color chart, ranking returning TV shows for the 2012-2013 season by percentage change in the 18-49 demo. I was more than thrilled to see my beloved Supernatural topping the chart! Of course the show was moved from the dead zone of Friday nights to Wednesday, thus assuring some sort of gain, but 22% is quite impressive given the declines with all the other shows.
This study surprisingly includes DVR +7 gains, which is interesting since so many don’t think that the number is relevant to advertisers.
Only 12 shows improved, 7 shows stayed the same and all the rest declined. Here’s the chart for your viewing pleasure. The original article can be found here. BTW, a major frowny face though for Adalian and Woocher not mentioning the best gainer’s names, especially Supernatural. They didn’t even take time to mention the worst either, although Touch is no surprise.
http://www.vulture.com/2013/05/201213-tv-season-in-one-depressing-chart.html
SpoilerTV also tracked the ratings, by demo and viewers, all season and ranked the shows by decline. I’ll admit, I took perverse pleasure in noting that PoI only declined by .16 in the 18-49 demo all season, while Grey’s Anatomy declined by over 22 % in the demo from the season opener.
Of course PoI smashes all comers (except NCIS and NCIS:LA) with viewers (dramas only, of course). But we all know the break and butter is in the demo. In the end, the two shows were separated by .2 in the demo, with Grey’s taking the honors at 3.1 and PoI coming in at 2.9.
Like you, Alice, I like statistics; they never lie! (Unless you want them too 8)
I was thrilled to see this information too! As a new Supernatural fan, I’m very proud to have contributed to that 22%. I’ve loved falling in love with Cas, Dean, and Sam this year and can’t wait for Season 9 of my new favorite show.