Every October, Ad Age puts out its survey of ad prices for current network TV shows. They’ve released their chart for the 2012 – 2013 season and there isn’t much change at the top. American Idol is still the champ, as is Sunday Night Football.
It is really fascinating to see what shows bring in more or less than the others. It does make you wonder how these are determined. For example, I’m still stunned that The Simpsons, a show in its 24th season, still brings in $281,131 per 30 second ad. No wonder this show keeps going! That’s more that The Voice by the way, which gets much higher ratings across the board. The entire CW lineup (except for Nikita) earns more than NBC’s Thursday at 10pm slot, Rock Center.
I could go on and on, so I encourage all of you to find your own anamoly and point it out in the comments. Better yet, if you’re an ad person, explain why some shows get more than others. I’m still trying to figure out how a show like Gossip Girl, which can’t even pull one million viewers, is not the lowest priced show on this chart.